So.Cal HC Social Media

Don't be scared...

Wed, 19 Oct 2011 14:17:56 -0400

New Metric for Facebook

Tue, 11 Oct 2011 13:48:00 -0400

Chances are if you are an administrator of a Facebook page, then you have seen some the new analytics on your page. This article speaks to those changes and also illustrates a new way of advertising your organization or business.

Another GENIUS thing Facebook has come up with is their new ads. Since Facebook users are more likely to solicit their “friends” for suggested businesses or products and make their judgements based on what they say, Facebook has created a new ad choice that allows “friends” to see an ad that say “so and so likes ___”.

Genius! Just another way to communicate where our customers/patients/followers are!

Did you know there is math in marketing?

Thu, 06 Oct 2011 14:34:25 -0400

Did you know there is math in marketing?

Facebook Ads

Thu, 06 Oct 2011 09:08:06 -0400

One of my favorite healthcare marketing/communication e-publication provides guidance on

creating a Facebook ad HERE

Would you like to uncover the secrets of online marketing and SEO?

Wed, 05 Oct 2011 10:11:06 -0400

Would you like to uncover the secrets of online marketing and SEO?

Ohhh Nooo......

Wed, 05 Oct 2011 03:56:54 -0400

It’s sad…

I just got done reading a blog post from a well known person is the hcsm community, he has

decided to kill his blog. Although, he has numerous followers on his twitter and other mediums it

is sad that he feel his voice hasn’t been heard.

So what do you do to STAND OUT? To make your voice heard in a world in which everyone has

a voice that is simply talking over one another?

How do we add something new or exciting to make a difference?

Any thoughts?

Finally...more people are taking notice at the importance of social media

Thu, 29 Sep 2011 19:19:59 -0400

Finally...more people are taking notice at the importance of social media :

Check out this story in the LA Times

Social Media Week Los Angeles

Mon, 19 Sep 2011 14:49:28 -0400

Social Media Week Los Angeles:

If you are in the LA area, this week is social media week. This link has TONS of lectures and fun stuff for you to take part in. And the best part is that most of it is FREE!

Social Media Learning Session- In Orange County

Mon, 29 Aug 2011 19:57:06 -0400

The Orange County International Association of Business Communictors is having a lunch and learn session titled “Social Media: What’s Happening Now, What’s Next” on Tuesday, September 13th.

The guest speaker is Linda Zimmer, President and CEO of MarCom: Interactive. She will:

Share examples of how companies are actually using social media today — what’s working and what’s not
Talk about strategies you can use to stay on top of new media developments
Talk about emerging trends (including Google+) and what they mean for business

Get more information about the event here.

The internet's impact on healthcare.

Mon, 29 Aug 2011 02:00:39 -0400

The internet's impact on healthcare.

Moblie is the next latest and greatest

Fri, 26 Aug 2011 14:03:49 -0400

Moblie is the next latest and greatest:

Mobile access to websites is the next HUGE undertaking for healthcare communicators. I have already seen huge increases in moblie access to our website. That is why it is so important. Especially with smartphone becoming more and more prevalent. Check out the post 4 Things Every Health Care Communicator Nees to Know about Moblie Devices.

Beginners Google +

Thu, 25 Aug 2011 10:05:06 -0400

Beginners Google +:

Would you like to learn more about Google +?

5 Themes for Social Media and Health Care

Wed, 24 Aug 2011 13:39:06 -0400

5 Themes for Social Media and Health Care:

Great post from Matt Katz, M.D., a member of the External Advisory Board for the Mayo Clinic Center for Social Media.

Mayo Clinic Third Annual Health Care Social Media Summit- Oct 17th- 19th

Wed, 24 Aug 2011 09:40:05 -0400

Mayo Clinic Third Annual Health Care Social Media Summit- Oct 17th- 19th :

Take a look at the link for 15 Health Care Social Media Gurus you should be listening to.

QR Codes and Creative Ways to Use Them

Wed, 24 Aug 2011 03:20:59 -0400

QR Codes and Creative Ways to Use Them :

I love QR codes and hope to incorporate them more. Here is a great posting on new and creative ways other health care organizations are using them.

How a dentist is measuring her social media ROI

Wed, 24 Aug 2011 03:05:48 -0400

First, I have to say that I love physicians, or in this case a dentist, is willing to use social media. My biggest argument about social media is that more than likely people are already talking about you using social media tools, so why not be a part and listen to the conversations.

Her blog shares 6 ways ( Customer Service, Information, Networking, Recruitment, Marketing and Crisis Communications) to measure social media beyond the normal number of likes. Check out her blog here.

10 effective hospital social media campaigns

Mon, 22 Aug 2011 05:13:20 -0400

10 effective hospital social media campaigns:

Great read….

Article about the changes in communications

Fri, 19 Aug 2011 08:37:05 -0400

This article discusses privacy, social media and public relations. Curtiss Olsen, APR- Public Relations Tactics

Healthcare social media webinar...

Thu, 18 Aug 2011 08:10:05 -0400

Healthcare social media webinar...:

The California Primary Care Association is holding a three part series on Healthcare social media.

Social Networking’s Impact on your Health Center

Part One: The Workplace Impact of Employee’s Use of Social Networking: What Every
Health Center Must Know- Aug 31st

Part Two: Social Networking Employee Policy Considerations for Health Centers- Sept 7th

Part Three: Advancing Your Health Center Using Social Media- Sept 14th

Healthcare social media...friend or foe?

Wed, 17 Aug 2011 11:31:06 -0400

Healthcare social media...friend or foe?:

This is an interesting article about the risks of healthcare social media. This is always a top discussion point in a social media strategy. Read more here