So.Cal HC Social Media

Social Media Learning Session- In Orange County

The Orange County International Association of Business Communictors is having a lunch and learn session titled “Social Media: What’s Happening Now, What’s Next” on Tuesday, September 13th.

The guest speaker is Linda Zimmer, President and CEO of MarCom: Interactive.  She will:

•  Share examples of how companies are actually using social media today — what’s working and what’s not
• Talk about strategies you can use to stay on top of new media developments
• Talk about emerging trends (including Google+) and what they mean for business
  

Get more information about the event here.

How a dentist is measuring her social media ROI

First, I have to say that I love physicians, or in this case a dentist, is willing to use social media.  My biggest argument about social media is that more than likely people are already talking about you using social media tools, so why not be a part and listen to the conversations. 

Her blog shares 6 ways ( Customer Service, Information, Networking, Recruitment, Marketing and Crisis Communications) to measure social media beyond the normal number of likes.  Check out her blog here.

Article about the changes in communications

This article discusses privacy, social media and public relations.  Curtiss Olsen, APR- Public Relations Tactics